Best CRM for cleaning businesses: client-management features compared
Short answer: BookingKoala documents the most client-management capabilities (6 of 6), from $27/mo. A client portal is listed by BookingKoala, Jobber, Launch27 and Housecall Pro. Review or referral tools are included with BookingKoala, Launch27, Housecall Pro and ZenMaid.
For most 1–20 person cleaning businesses, the CRM is part of the scheduling and billing software rather than a separate product. All 6 tools below keep client records.
Key facts (verified 2026-11-08)
- BookingKoala: entry plan Starter from $27/mo (No public annual amount); 5 Providers or 5 GB. Starts at the listed monthly price; not a per-provider rate. Free trial: Regular trial: 14 days (pricing FAQ and help overview). A 30-day trial is documented only on a special affiliate page. This site links to the official pricing page, not to a special affiliate trial page.. Source.
- Jobber: entry plan Core from $49/mo ($29/mo when billed annually (not the monthly rate)); 1 user (only size option shown); extra users $29/mo each. Free trial: 14 days on Grow plan features, no credit card (FAQ on pricing page). Source.
- Launch27: entry plan Base from $75/mo ($63.75/mo calculated from the annual total (not monthly billing)); Unlimited users, unlimited bookings. Free trial: 14-day risk-free trial advertised in the page title. Whether a card is required was not stated in this read.. Source.
- Housecall Pro: entry plan Basic from $79/mo ($59/mo when billed annually (not the monthly rate)); 1 user included. Free trial: 14 days on MAX plan features, no credit card (FAQ). Source.
- ZenMaid: entry plan Starter from $19/mo (No public annual amount); Up to 40 appointments/month. The monthly base includes one Owner profile; other active profiles are extra. Free trial: 14 days free (pricing FAQ). A signup was not completed, so account-specific billing steps were not checked.. Source.
- Markate: entry plan Owner Operator from $49.95/mo ($45.95/mo when billed annually (not the monthly rate)); Owner Operator base. Additional active employees are not included in this price. Free trial: 14 days, no credit card required (pricing FAQ). Source.
Ranking
How the order is set: number of the 6 client-management capabilities the vendor documents (paid add-ons and limited named-plan inclusions are not counted as a full yes; plan-not-specified still counts as documented, not as included on the entry plan), then entry-plan price, then alphabetical. Full rules: methodology. Commissions are never an input.
1. BookingKoala
From $27/mo (Starter), No public annual amount · 5 Providers or 5 GB. Starts at the listed monthly price; not a per-provider rate. · Trial: Regular trial: 14 days (pricing FAQ and help overview). A 30-day trial is documented only on a special affiliate page. This site links to the official pricing page, not to a special affiliate trial page. · verified 2026-11-08
Client-management capabilities counted: 6 of 6: customer records, lead capture, client portal, automated follow-ups, marketing messages, reviews / referrals.
2. Jobber
From $49/mo (Core), $29/mo when billed annually (not the monthly rate) · 1 user (only size option shown); extra users $29/mo each · Trial: 14 days on Grow plan features, no credit card (FAQ on pricing page) · verified 2026-11-03
Client-management capabilities counted: 5 of 6: customer records, lead capture, client portal, automated follow-ups, marketing messages.
Not counted as a full yes: reviews / referrals (paid add-on).
3. Launch27
From $75/mo (Base), $63.75/mo calculated from the annual total (not monthly billing) · Unlimited users, unlimited bookings · Trial: 14-day risk-free trial advertised in the page title. Whether a card is required was not stated in this read. · verified 2026-11-08
Client-management capabilities counted: 5 of 6: customer records, lead capture, client portal, automated follow-ups, reviews / referrals.
Not counted as a full yes: marketing messages (not stated on vendor site).
- Customer database, tags, notes, client history (Base and up) source
- Customer login portal (Base and up) source
- Client feedback tracker, automated review requests (Pro and up) source
- Customer referral engine (Plus) source
Plan details were re-read on 2026-11-08. The ©2023 footer is not treated as evidence those details are obsolete.
4. Housecall Pro
From $79/mo (Basic), $59/mo when billed annually (not the monthly rate) · 1 user included · Trial: 14 days on MAX plan features, no credit card (FAQ) · verified 2026-11-03
Client-management capabilities counted: 5 of 6: customer records, lead capture, client portal, automated follow-ups, reviews / referrals.
Not counted as a full yes: marketing messages (limited on named plans, not counted as a full yes).
- Customer profile (contact, history, invoices, estimates, notes) (plan not specified) source
- Customer portal (plan not specified; Send a Message needs a custom SMS number and business registration) source
- Website lead form (plan not specified; lead can appear in Job Inbox and Pipeline) source
- Included Campaigns email (Essentials, MAX, and MAX+ only: up to 500 emails per day and per month; not on Basic) source
5. ZenMaid
From $19/mo (Starter), No public annual amount · Up to 40 appointments/month. The monthly base includes one Owner profile; other active profiles are extra. · Trial: 14 days free (pricing FAQ). A signup was not completed, so account-specific billing steps were not checked. · verified 2026-11-08
Client-management capabilities counted: 4 of 6: customer records, lead capture, automated follow-ups, reviews / referrals.
Not counted as a full yes: client portal (not stated on vendor site); marketing messages (not stated on vendor site).
6. Markate
From $49.95/mo (Owner Operator), $45.95/mo when billed annually (not the monthly rate) · Owner Operator base. Additional active employees are not included in this price. · Trial: 14 days, no credit card required (pricing FAQ) · verified 2026-11-08
Client-management capabilities counted: 4 of 6: customer records, lead capture, automated follow-ups, marketing messages.
Not counted as a full yes: client portal (paid add-on); reviews / referrals (paid add-on).
Client-management capabilities
| Software | Customer records | Lead capture | Client portal | Automated follow-ups | Marketing messages | Reviews / referrals |
|---|---|---|---|---|---|---|
| BookingKoala | Yes (plan not specified) | Yes (All plans) | Yes (All plans) | Yes (All plans) | Yes (Premium) | Yes (Growing and up) |
| Jobber | Yes (All plans) | Yes (All plans) | Yes (All plans) | Yes (Connect and up) | Yes (Grow and up) | Paid add-on (Reviews add-on) |
| Launch27 | Yes (Base and up) | Yes (Base and up) | Yes (Base and up) | Yes (Base and up) | Not stated on vendor site | Yes (Pro and up) |
| Housecall Pro | Yes (plan not specified) | Yes (plan not specified) | Yes (plan not specified) | Yes (Invoice reminders on Basic and up; Pipeline plan not stated) | Limited on named plans (Essentials, MAX, and MAX+; not Basic) | Yes (Basic and up) |
| ZenMaid | Yes (plan not specified) | Yes (Pro and up) | Not stated on vendor site | Yes (All plans (limited on Starter)) | Not stated on vendor site | Yes (Pro Max) |
| Markate | Yes (Included) | Yes (Included) | Paid add-on | Yes (Included) | Yes (Included) | Paid add-on |
Each cell links to the vendor page it comes from. "Plan not specified" means the vendor documents the feature but its pricing page does not say which plans include it.
Comparison table
| Software | Price (verified date) | Free trial | Online booking | Scheduling | Invoicing | Payments | Mobile app | Best for |
|---|---|---|---|---|---|---|---|---|
| BookingKoala | From $27/mo (Starter) No public annual amount Verified 2026-11-08 | Regular trial: 14 days (pricing FAQ and help overview). A 30-day trial is documented only on a special affiliate page. This site links to the official pricing page, not to a special affiliate trial page. | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Yes, from Growing | Online booking businesses; starting price depends on providers, storage, or contacts. Regular trial is 14 days |
| Jobber | From $49/mo (Core) $29/mo when billed annually (not the monthly rate) Verified 2026-11-03 | 14 days on Grow plan features, no credit card (FAQ on pricing page) | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Teams that want quotes, jobs, invoices and payments in one app; also covers other trades |
| Launch27 | From $75/mo (Base) $63.75/mo calculated from the annual total (not monthly billing) Verified 2026-11-08 | 14-day risk-free trial advertised in the page title. Whether a card is required was not stated in this read. | Yes, all plans | Yes, all plans | Not stated on vendor site | Yes, from Plus | Yes, from Plus | Flat monthly price with unlimited users advertised. Confirm the live offer; an old copyright footer is not proof the price is obsolete |
| Housecall Pro | From $79/mo (Basic) $59/mo when billed annually (not the monthly rate) Verified 2026-11-03 | 14 days on MAX plan features, no credit card (FAQ) | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Teams that want price book, job costing and review management on the entry plan |
| ZenMaid | From $19/mo (Starter) No public annual amount Verified 2026-11-08 | 14 days free (pricing FAQ). A signup was not completed, so account-specific billing steps were not checked. | Yes, from Pro | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Residential maid services; the Owner profile is included and other active profiles are extra |
| Markate | From $49.95/mo (Owner Operator) $45.95/mo when billed annually (not the monthly rate) Verified 2026-11-08 | 14 days, no credit card required (pricing FAQ) | Paid add-on | Yes, all plans | Yes, all plans | Yes, all plans | Yes, all plans | Owner-operator base plus a fee for additional active employees; online booking is a paid add-on. Whether every role is billed is not stated |
"Not stated on vendor site" means the official pricing page we read does not mention the feature. It is not the same as "No". Feature labels are summarized from each vendor's pricing page; see methodology.
What we count as CRM
- Customer records
- Lead capture
- Client portal
- Automated follow-ups
- Marketing messages
- Reviews / referrals
These six were chosen because they cover the client side of a cleaning business: keeping records, winning new clients, letting clients self-serve, and bringing them back. Standalone sales CRMs are not covered here.
Housecall Pro marketing is not one permission
Some email is included on Essentials, MAX, and MAX+, and not on Basic. That included allowance is 500 emails per day and 500 per month. Sending stops at the monthly allowance. Paid Campaigns packages below are separate products. They are not added to the software list prices on this page. Source, read 2026-11-08.
| Package | Monthly price | SMS | |
|---|---|---|---|
| Basic | $9/mo | 150 | 500 |
| Essentials | $19/mo | 350 | 1,500 |
| Max | $49/mo | 1,000 | 5,000 |
| Max+ | $89/mo | 5,000 | 15,000 |
Paid Campaigns packages. These are not the main Basic, Essentials, or MAX software subscription prices and must not be added into those list prices. A separate note says Pros must be located in the United States to get access to Campaigns; Campaigns Advanced is also described as U.S.-only. Canadian availability was not established.
Limits
This ranking reflects only what vendors document. It does not cover ease of use or data quality. We have not used these products ourselves. For overall features and price, see best software for cleaning businesses.
FAQ
- What CRM is best for a cleaning business?
By the number of client-management capabilities the vendor documents (out of 6), the order is BookingKoala (6), Jobber (5), Launch27 (5), Housecall Pro (5), ZenMaid (4), Markate (4). This counts features; it does not measure how well each one works.
- What do you use to manage your cleaning business?
All 6 tools here combine client records with scheduling and billing, so a separate CRM is optional. Entry prices: BookingKoala $27/mo; Jobber $49/mo; Launch27 $75/mo; Housecall Pro $79/mo; ZenMaid $19/mo; Markate $49.95/mo.
- Housecall Pro vs ZenMaid: which handles clients better?
Housecall Pro documents 5 of 6 capabilities we count and ZenMaid documents 4. Housecall Pro client portal: Portal documents appointments, invoices, estimates, and online booking when online booking is set up. Send a Message requires a custom SMS number and business registration. Plan entitlement is not stated. ZenMaid client portal: not stated on the pages read. Review requests: Housecall Pro Basic and up, ZenMaid Pro Max. A documented portal with no named plan is not the same as "included on Basic." Full comparison: ZenMaid alternatives.
- Jobber vs BookingKoala for a cleaning business?
On client management, BookingKoala documents 6 of 6 capabilities and Jobber 5. Jobber's reviews tool is a paid add-on. Entry prices: BookingKoala $27/mo, Jobber $49/mo.